Writers Goal

Eng. 286 Essay #3 March 1, 2013 The Writer’s goal â€Å"The Necklace† by Guy de Maupassant The necklace by Guy Maupassant is a story about a woman who was pretty and charming but she married poor. She wasn’t satisfied with her life and always wanted to live like the rich. Her husband did all he could to keep her happy. One day he brought home an invitation to attend a ball hoping this will delight his wife since she like to be fancy and rich. However his wife almost turned down the invitation because she didn’t have anything to wear.He was able to get her new clothing for the ball and to finish her outfit she borrowed a diamond necklace from a friend to wear to the ball. They had a great time at the ball however she lost the diamond necklace. She and her husband had to work hard and spend all their life savings to replace the necklace. At the end of the story, the woman ran into her friend she borrowed the necklace from and learned that it was a fake neckl ace instead of real diamonds.This is a very entertaining story and the writer was able to make the readers understand the deep and hidden meaning of events and because of that I agree that Maupassant ultimate goal is achieved through symbolism. I agree that the writer’s goal was accomplish because through symbolism of a necklace, Maupassant was able to reveal the moral of the story. We see in the story that the main character who was obsessed with her look wasn’t satisfied with her life. She had a good husband who cared for her and did everything to make her happy.She did not see that. This can be applied to reality in the sense that we get caught up with what we look like or what we are wearing, that we go to lengths to make it happen. Through the symbol of a necklace, the author was able to convey to the readers the theme that vanity is worthless and there’s a price to pay for vanity and that we should be grateful for what we have. We also see in the story tha t obsession with vanity have a price to pay. The main character and her husband had to slave for the rest of their life to pay back for the borrowed necklace.If she had gone to the ball with what she had, than this wouldn’t have happened. One can relate this to their life in the since that if you become obsess with how you look than there’s a price to pay. Beauty doesn’t come cheap. Through the symbolism of a necklace the author was able convey many themes to his readers. He was able to reach his readers on many levels that they could relate to and learn. By him doing this, I can agree that his goal was accomplish. I think that this is realistic fiction. Maupassant through the use of a necklace was able to convey to his readers different themes they can relate to.He convinces reader that vanity is worthless, there’s a price to pay with vanity and that one should be grateful with what they have. Instead of fabricating an adventure and spinning it out in a way that keeps it interesting till the end, Maupassant was able to pick up the main character at a certain point of her existence and carry her by natural transition. He also showed how her mind was modified under the influence of environmental circumstances and her passion was developed. Because of this I agree that he achieve his goal.

Benefits of eating organic foods Essay

There are many benefits of eating organic foods and the main reasoning for this is because of the way these foods are grown. They are all grown on smaller farms and are cared more for. The farmers use natural soils, get rid of the weeds naturally without using sprays, and they use beneficially insects and birds to get rid of pests and diseases. Using natural resources to grow foods prevents us from eating chemical and in some cases added hormones. Organic foods have more zinc, iron and other vitamins than non-organic foods. They can help reduces your risk for cancer because weed, insect, and mold killers have been linked to the cause of some cancers. The ways these foods are grown also help our environment by creating less pollution. The prices for organic foods are more expensive than non-organic. Non-organic foods are generally more affordable and there are more varieties as well. Non-organic foods do not contain E coli because most organic soil that is animal manure and it can cause E coil in organic foods. Between organic and non-organic foods there are benefits to eating each of them. There are certain foods that you should buy organic over non-organic. These foods are the ones that are more nutritious and contain fewer pesticides. Apples are generally more contaminated with pesticides so buying them organically will reduce the risk of them. Celery, strawberries, peaches, spinach, nectarines, grapes, sweet bell peppers, potatoes, blueberries, kale, and lettuce are all other foods that you should buy organically due to pesticides. There are some foods that are safe to buy non-organically and they will save you money. These foods are onions, corn, pineapple, avocado, asparagus, sweet peas, mangos, eggplant, cantaloupe, kiwi, cabbage, sweet potatoes, watermelon, grapefruit, and mushrooms. Some sources think that organic foods are healthier than non-organic foods and others believe there is no significant difference between the two. Organic foods are grown on smaller private farm and they do not release or consume any pesticides. Organic foods are also more nutritious because they do not contain any pesticides either. The sources I chose were all from the Internet and they were from either a print or web source. I found these sources to be helpful because they were all able to provide me with enough information that I needed. More than half my sources described what foods you should buy organically and what foods you shouldn’t buy organically. I found this information to helpful because the list of foods that you should buy organically is shorter than the ones you shouldn’t. Fruits are typically the ones that have to worry about having pesticides and that are why more fruits are recommended to buy organically. The pesticides that are used on foods kill the nutrients in foods but it still is able to hold some nutrients but not as much as organic fruits. Composting at the World’s Largest Natural Foods Supermarket Chain. (2004). Biocycle. 45(11). p27. Retrieved on 3-3-05 from Ebscohost. Federal or Government Sources Organic Foods 101: Basic Information about organic foods, national labeling standards and online organic foodsellers. (2002). Retrieved on 3-3-05 from http://www. nrdc. org. The National Organic Program . (USDA). (2002). Retrieved on 3-3-05 from http://ams. usda. gov. Trade Publications Organic Food Facts. (2003). Organic Trade Association. Retrieved on 3-3-05 from http://www. ota. com/organic/mt/food. html Industry Statistics and Projected Growth. (2003). Organic Trade Association. Retrieved on 3-3-05 from http://www.ota. com/organic/mt/business. html Organic foods are getting more popular among the world compare to the bigger consumption of conventional foods. There certain true organic foods may cost a bit more, but most of the people agree, taste and quality are well worth compare to conventional. In today`s supermarket, organic foods are everywhere. There are clearly many benefits to organic foods, but there are specific like: it is healthier, protect the environment, different taste. The organic farming and produce of organic foods has been prevalent from the time agriculture was first conceived. The natural way of growing crops started becoming unpopular and economically less feasible. More crop yields meant higher profits to the farmer and better utilization of the land. The farmers who used fertilizers started growing two crops during the same time-period. That was the begging of fast growing industry of conventional foods. Organic foods are healthier than conventional in many aspects. The nutrients present in organic foods that are not in commercial foods. â€Å"Organic food for mineral levels, the researchers also looked for the amount of the heavy metals aluminum, cadmium, lead and mercury. Aluminum has been implicated for years in the development of Alzheimer’s disease. It’s content in organic food averaged 40% less that in commercial foods. Lead toxicity, which has been in the new a lot lately, can adversely affect our children’s’ IQ. It averaged 29% lower in organic foods. Mercury, which can cause neurologic damage, averaged 25% lower in organic foods† (Crinnion, Walter). The organic meat is healthier compare the conventional gown, full with antibiotics and many other chemicals for fast growing, which goes to us. The healthier means saver way of leaving. People consume more conventional food which evokes more farmers to use pesticides and to double their crops. The pesticides are dangerous for environment and wild life. People should buy more organic foods and lower the production of the conventional. That`s one of the ways to protect and safe the environment and wildlife of the world. Used chemicals kill different insects which are part of our ecosystem. Chemicals go from soil to the water reservoir and again back to us. The organic foods are proven to taste better and different than conventional grown foods. The organic food not only taste better, but doesn`t contains preservatives. The conventional milk, has inspiration date around 2 months compare to the organic one it`s not more than two weeks. The smell and the taste of organically grown tomatoes are totally different. The organic farms will continue to grow and produce more quality foods around the world. The healthier and long lasting life is connected with the consumption of more organic foods, which taste better and than the conventional. The organic farms help to reduce chemicals that are used for produce their crops. That’s the way to save the environment and the wild life of the world. A disadvantage of organic food is the life of the product. Without the preservatives found in inorganic foods nearly all of these products must be refrigerated. Organic farming also yields fewer crops because insects, weeds, and fungi often damage a larger portion of organic crops than conventionally grown crops. Finally, only about half of the states regulate organic foods and little exists to stop organic farmers from labeling any food they wish as â€Å"organic†. There are numerous benefits of organic farming[->0] for the environment, as well. Without pesticide or chemical use, the water contamination and health risks that occur elsewhere are eliminated. Crops on organic farms are rotated constantly, which keeps the land fresher, healthier, and less worn out. They also help to avoid pest problems, erosion of the soil, and nutrient deprivation in the soil. Cover crops are planted prior to the main crop and bring helpful things to the land such as nitrogen and helpful insects (Roth, 2) [->0] – .. /essay_search/organic_farming. html.

Algebra I Chapter Review

Chapter Review 13–61 (Odds Only) on pp. 223–226 Solve each inequality. Graph your solutions. 13. w + 3 > 9 W + 3 – 3 > 9 – 3 W > 6 15. -4 < t + 8 -4 – 8 < t + 8 – 8 t > -12 17. 22. 3 ? 13. 7 + h 22. 3 – 13. 7 ? 13. 7 – 13. 7 + h h ? 8. 6 19. You have at most $15. 00 to spend. You want to buy a used CD that costs $4. 25. Write and solve an inequality to find the possible additional amounts you can spend. a = Additional funds you can spend. a ? 15 – 4. 25 21. -6t > 18 -6t-6 > 18-6 t < -3 23. – h4 < 6 – h4 ? -4 < 6 ? -4 > -24 25. – 35n ? – 9 – 35n ? – 35 ? – 9 ? – 35 n ? 15 27. -17. 1m < 23. 8 -17. 1m ? -17. 1 < 23. 8 ? -17. 1 m > 1. 392 Solve each inequality. 29. 4k – 1 ? -3 4k – 1 + 1? -3 + 1 4k4 ? -24 k ? -0. 5 31. 3t > 5t + 12 3t – 5t > 5t – 5t + 12 -2t-2 > 12-2 t < -6 33. 4 + x2 &g t; 2x 4 + x2 ? 2 > 2x ? 2 4 + x – x > 4x – x 43 > 3Ãâ€"3 1. 33 > x 35. 13. 5a + 7. 4 ? 85. 7 13. 5a + 7. 4 – 7. 4 ? 85. 7 – 7. 4 13. 5a13. 5 ? 78. 313. 5 a ? 5. 8 37. A salesperson earns $200 per week plus a commission equal to 4% of her sales.This week her goal is to earn no less than $450. Write and solve an inequality to find the amount of sales she must have to reach her goal. 200 + . 04s ? 450 200 – 200 + . 04s ? 450 -200 .04s. 04 ? 250. 04 s ? $6,250 41. Suppose U = {1, 2, 3, 4, 5, 6, 7, 8} and B = {2, 4, 6, 8}. What is B’? B’ = {1, 3, 5, 7} Solve each compound inequality. 43. 0 < -8b ? -6. 3 0-8 < -8b-8 ? -6. 3-8 0 > b ? .7875 45. 5m < -10 or 3m > 9 5m5 < -105 or 3m3 > 93 m < 2 or m > 9 47. 9. 1 > 1. 4p ? -6. 3 9. 11. 4 > 1. p1. 4 ? -6. 31. 4 6. 5 > p ? -4. 5 Solve each equation or inequality. If there is no solution, write no solution. 49. |y| = 3 y = 3, -3 51. 4 + |r + 2| = 7 r = 1, -5 53. |5x| ? 15 No solution. 55. |2x – 7| – 1 > 0 No solution. 57. The ideal length of a certain nail is 20mm. The actual length can vary from the ideal by at most 0. 4mm. Find the range of acceptable lengths of the nail. a = Acceptable lengths 19. 6mm < a < 20. 4mm Exercises 59. Let P = {1, 5, 7, 9, 13}, R = {1, 2, 3, 4, 5, 6, 7, 8}, and Q = {1, 3, 5}.Draw a Venn diagram that represents the intersection and union of the sets. P 9, 13 Q 1, 5 7 3 2, 4, 6, 8 R 61. There are 15 cats. Ten are striped and have green eyes. The rest of the cats have green eyes but are not striped. How many cats have green eyes but are not striped? 15 Total -10 Striped cats 5 With green eyes and no stripes

Temptation week 2 Essay Example | Topics and Well Written Essays - 500 words

Temptation week 2 - Essay Example ?bahan’ and is used to denote either ‘testing of buildings and precious metals’ (see 1 Cor 3:13; 1 Peter 1:7 New Revised Standard Version) or testing of the Christian character (Rom 5:4 New Revised Standard Version, cited in Deasley, 1997). Another Greek term in the New Testament for ‘testing of persons’ is (peirazw) peirazo. The theme of testing runs through most of the Bible, including the Old and New Testaments (see Gen 22:1, 42:15; Deut 4:34; also 1 Peter 1:7; 2 Cor 13:5; Rom 5:4; James 1:2-3; Gal 6:1; Heb 11:17 New Revised Standard Version). Thus, not only Christians are encouraged to test their belief, strength of will and fortitude, but also people are tested for their honesty, knowledge, etc. Even Jesus has been tested, though with intent to be discredited, by the Pharisees (see Matt 16:1; Mark 10:2 New Revised Standard Version); while people have been put to the test by God in order to reveal their qualities, thoughts and obedience (see Jer 12:13; 1 Chron 29:17 New Revised Standard Version). This is especially the case of those who exercised an all-important role in God’s purposes, such as Abraham, as well as the prophets and the people of Israel (see Gen 22:1; Exod 15:25; Deut 8:2 New Revised Standard Version). Another theme that appears noticeable in the Holy Scripture is the one of temptation (Gen 3:4-6; Matt 4:3; Mark 1:13; Acts 5:3 New Revised Standard Version); the theme is especially prominent at the critical points in Jesus’s ministry and redemptive mission, most notably His baptism and death on the cross (Deasley, 1997). Being tempted by the devil in the wilderness, Jesus rejected protection, provision and power over the world, though fake one, which were offered to Him in exchange for deviation from His divinely appointed mission, and thus succeeded where Israel had failed (Matt 4:1-11; Luke 4:1-12 New Revised Standard Version). The second major test had been in the garden of Gethsemane, where, according to the Synoptic Gospels,

BUSINESS MODELS, CUSTOMER & CROSS-CULTURAL EXPERIENCES Assignment - 2

BUSINESS MODELS, CUSTOMER & CROSS-CULTURAL EXPERIENCES - Assignment Example This shows that the fee is reasonable and that is the reason as to why many people were able to afford this treatment. The cost compete with that of laser treatment, and therefore, the company has made it possible to secure more patients using the LED instead of them going for laser treatment at almost the same cost. The annual quantity of the LED cannot be estimated unless the service providers give information on the quantity that they use on each treatment. In ensuring the marketing of the product, the company may be in a position to make donations to the charity organizations, which in turn may promote the product, making it possible for people to seek more treatment from the company. Another way in which the product can be promoted is by ensuring that the company creates a clear relationship with the clients, and this can be done through social networks and websites. The clients may in turn promote the product and bring in more people to seek the same treatment (Michalowicz, 2009). The Company’s approach to the manufacture of the product should be through the government and the research institutions which have proved that the product is safe and can be used for treatment. The company should also ensure that it designs the system which is required in the production of LED. As the CEO of the company, I would work together with the service providers to ensure that the product is well used in order to satisfy the customers, and also make sure that the costs are favorable and competitive with other companies such as those which offer laser treatment. The main business idea is that of coming up with a computer which can only be established through a team of people, and which can be sold at a relatively high cost for the benefit of the company. In order to come up with the evolution of the computer, it means that Andy wants to be a

Interview Paper Essay Example | Topics and Well Written Essays - 500 words - 1

Interview Paper - Essay Example Knowing about his theories, an expectant mother has some educated knowledge about how she should deal with her child if there are certain practices that she wants to develop or otherwise, in the child. Other concepts on human development such as Piaget’s physical growth and development as well as Lev Vygotsky’s â€Å"Zone of Proximal Development† will be put in juxtaposition with the experiences and observations of a caregiver. Mercedes Montes is a caregiver to three year old Alfred. She has been looking after the child every weekday for more than nine months now. The caregiver says that she loves her job because she enjoys being with the child. She considers the joys and thrills she feels being a part of the growing process of Alfred the best part of her job. Even though she is not related with the child, she thinks she is a big part of whatever the child will become in the future. She does not only act as a caregiver to the child but as a teacher as well. She says her employer is making sure that the child gets the instructions she is not able to provide while she is away from her child, working at a bank that is why she hired Montes who recently graduated her BS in Education. The job does not only provide financial support for the woman but experience also which she says is valuable. Montes says that together with the joys and enjoyment she gets from her job, there are also difficulties. For instance, when the child gets sick, she seems to become the culprit for reasons such as forsaking the child’s needs. She says that it is emotionally cracking to think that she has done everything to do her responsibilities well but in the end, when something bad happens to the child, she becomes the first to be blamed. In addition, when the child is well and healthy, she says that she often ends her day very tired because the child is very active. Alfred seems to have all the energy to run around and climb and as a caregiver, she

Contract law Essay Example | Topics and Well Written Essays - 2500 words

Contract law - Essay Example Lastly, an advice will be given to the aggrieved parties, in this case Backstreet Boyos and Basil’s Bistro, based on the available legal redress mechanisms. Analysis of whether Lord Melbray v the Backstreet Boyos and Basil’s Bistro was a legally binding agreement The separate agreements, between Lord Melbray and the Backstreet Boyos for entertainment appearance on one hand, and that with the Basil’s Bistro for provision of lunches on the other hand, can be classified as legal contracts. This is because; a contract refers to an agreement that is entered by two individuals or parties voluntarily, with an objective to create a legal obligation for the performance of the agreement1. Lord Melbray approached the Backstreet Boyos and Basil’s Bistro for provision of their respective services during the wedding of his daughter, and the two parties willingly and voluntarily agreed to provide their services. Therefore, the first fundamental requirement for a legally binding agreement was met, since mutual consent acted as the basis of all the parties entering into the contract in question. A case in point is the case Balfour v Balfour 2 KB 571[1919]1, the husband, Mr. Balfour promised to be sending his wife $30 every month after the started living apart, but later rescinded the decision and asked that they separate. The wife sued for the continuous payment of the promised monthly payment, but the court held that since it was a voluntary move by the husband, in a domestic issue, the continued payment was unenforceable, since there was not any intention to make a legally binding agreement1. This step is followed by the evaluation of whether the necessary elements of a legally binding contract were present in the agreement made. For a contract to be considered legally binding; there requires being two basic elements, namely offer, acceptance, and consideration2. The provisions of the law of contract requires that the parties involved must agree on the contractual terms, through a meeting of the minds, without any party giving a diversionary view regarding the contractual terms, which would amount to a counter offer2. A case in example is the Smith v Hughes LR 6 QB 597 [1871], where the ruling held that should the conduct of an individual be that he is acting in a way that a reasonable will would believe that he was assenting to the terms proposed by the other party, then, the man would be bound as though he had intended to fulfill the agreement2. In the case Lord Melbray v the Backstreet Boyos and Basil’s Bistro, the parties involved agreed on the terms of the service, where Lord Melbray was to pay both the Backstreet Boyos and Basil’s Bistro for provision of their respective services, while the parties agreed to these terms, without varying the terms of the agreement. In this case, Lord Melbray made an offer, while the Backstreet Boyos and Basil’s Bistro accepted the offer as given. Consideration is yet another necessary element for an agreement to qualify as a legally binding agreement3. A consideration refers to something of value that the party making a promise, the promissor, should give to the promisee, in

Application of ERP within a particular sector or type of organisation Essay

Application of ERP within a particular sector or type of organisation - Essay Example It goes a long into maintaining the businesses production and competitive edge while most businesses are struggling to produce. In this paper, various case studies on the applications of ERP will be discussed. It is proposed that more should be considered in the implementation process; careful transition management, bureaucracy, network organization and most importantly culture readiness. Management should prepare the employees so that the transition is smooth and successful. Data collected was secondary. Lessons on how ERP helped curb organizational problems is discussed and explained in depth. Recommendations and possible solutions are provided too (Al-Mudimigh 2001). ERP systems usually organize a company’s resource accordingly in order to render them profitable, efficient and productive. This study focuses on the stages that should be applied in instilling the appropriate strategies in most organizations for the purpose of implementing Enterprise Resource Planning. In organizations where this strategy is embraced, enormous and distinguished performance is perceived. If this is the case, it denotes that inevitable and dramatic failures have being too vivid due to the strongholds resistances for the change. It is a common issue when making any implementation of the operation of a company or any organization, resistance happens to be a barrier from the working mate amongst other barriers. These impediments may at-most end up sabotaging the change that was intended and counteract innovation and creativity. Employee’s environment plays a critical role in gauging the level of productivity for any firm it being profit oriented or non-pro fit oriented. This study cultivates on the challenges encountered with implementation of ERP and the prospective approaches for dealing with them (Strauss 2000). Service companies as well are in demand of the use of ERP services in their day to day operations (Davenport

Ducati Assignment Example | Topics and Well Written Essays - 500 words

Ducati - Assignment Example Along with this, such a niche market strategy is implemented by Federico Minioli in order to amplify its net sales thereby amplifying its profitability to a certain extent. Apart from this, in order to enhance its revenues, Ducati decided to utilize its own interpretation like high-performance super sport bikes, low-weight sports bikes, high comfort long riding bikes, stylish bikes and many others that proved extremely effective for the organization in future. Moreover, in order enhance the performance of the bikes Mr. Federico Minioli tried to offer more concentration over technical excellence and reliability as compared to others. By doing so, the EBITDA enhanced from 33.4 million Euros to about 60.0 million Euros in the year 2000. Not only this, the market share of the organization of Ducati also enhanced by 6.7 percent in 2000 that helped the organization of Ducati to protect itself from an insolvent condition. In addition, the reputation of the organization of Ducati also enhanced due to its ability to offer extremely comfortable and versatile bikes at a quite competitive price for all age-groups. This acted as a boon for the organization thereby enhancing its customer range and consistency and dependency to a significant extent among others. Thus, it might be clearly stated that the above mentioned strategy proved extremely beneficial for the organization thereby paving its path for success. In this age, every individual desire to attain stylish and value-added products at a quite competitive price. Keeping this fact in mind, Mr. Federico Minioli designed the bikes of the organization of Ducati. All the bikes of Ducati are extremely fashionable and trendy in appearance as well as comfortable, so as to cover long distances. Not only this, Ducati also designed knee-down bikes, bikes to cover urban roads high-performance and low weight bikes for the sport lovers and many others in order to

Contemporary issues in management assignment Example | Topics and Well Written Essays - 3500 words

Contemporary issues in management - Assignment Example This paper makes a critical analysis regarding the innovation management practices adopted by two well known companies of the world. The names of these companies include Apple Inc. and Haier Group. These companies are well placed into consumer electronic industry and are known for their innovative practices at workplace. This paper aims at making critical analysis of organisational culture and human resource management practices in these two companies and their influence upon creativity and innovation of both the organisation. When we talk about innovation and management of innovation in the context of Consumer electronics, we cannot help talking about Apple Inc. It is considered as one of the most leading companies in the field of technology in today’s world. Initially, it was started with a scratch and grew rapidly in such a way that became a symbol of innovation in technology. It is known worldwide that no company can sustain in the market without innovation and creativity and when it comes to consumer electronic devices, continuous innovation and creativity becomes a prerequisite in order to survive and succeed in the market. Steve Jobs, co-founder of Apple Inc. and a great innovator once said, â€Å"Innovation distinguishes between a leader and a follower† (Gillam 2012). Apple Inc. has set up itself as one of the most prominent companies in industry of consumer electronics. It has made the most significant position in both hardware as well as software through constant innovation and creativity. It was established in 1976 and since that day, it has been continuously focusing on innovation. It has made a great impact on society through its various major innovative products and features in the field of consumer electronics such as Trackpad, Mouse, GUI, iMac , iBook, iTunes, iPhone, iPod, iPad and so on (OGRADY 2008). Research and development is an integral part of any company especially when dealing in consumer

Complete standartisation of offerings and marketing interactions in Essay

Complete standartisation of offerings and marketing interactions in International Marketing strategy is always the main goal to - Essay Example The economic reforms adopted by the governments in different economies across the world led to the inflow of investments by the companies in the foreign countries which opened up the global markets for the companies of different sizes across the world. The transformation in the business environment led to the modification in the international strategies adopted by the companies. Thus the marketing environment and the culture of the companies underwent rapid changes over the period of time. The developments in the market environment and the strategies adopted by the organizations have come up in order to respond to the changes in the consumer behaviour and demands of the customers in the economy. The advancement in communication technologies and other online applications as a result of strategic implementations in the global markets have changed the outlook of the customers of the companies. The customers have become more aware of the information on the products and the services offer ed in the global arena. The level of awareness of the customers has increased and they have started to weigh the different options for the products and services offered by the companies in the international markets. The customers have learnt to define their needs in a far better manner and seek solution to satisfy their wants on a consistent basis (Andrus, 1990, p.430). Apart from this, there have an increase in the competition among the business houses for offering the products and services in the market. In order to gain competitive advantage, the companies started to focus on their strategies to avoid duplication of information on the products and services offered by the company. This led to the standardization of the offerings and marketing interactions as an important trend in the international marketing strategies of the companies. International Marketing strategy The standardization of product offerings and marketing interactions is extremely important for the multinational c ompanies in order to increase the acceptability of the business in the eyes of their customers. As the approach of standardization helps the companies to achieve success in the business operations, the multinational companies include this approach in the international marketing strategies designed by the multinational organizations. The companies that have wide spread operations in various markets across international boundaries considers the changing trends of consumer behaviour in order to design international marketing strategies that are important for achieving successful and sustainable business operations. The experience and learning gathered by the companies in the local markets are applied to the several foreign markets where the company has expanded its operations. The companies ensure that there is no duplication of the information available to the customer on the product and service offerings of the company in different international markets. The international marketing s trategy also takes into account the activities of promotion and marketing interaction done by the executive in several foreign markets. The sequence of penetration and expansion of the business in the foreign markets are important part of the international marketing strategy (Cavusgil, 1994, p.20). The multinational companies that operate in the different foreign market are faced with situations of varying market demands and consumer behaviour

Luxury Brands Essay Example for Free

Luxury Brands Essay Luxury Brands: What Are They Doing About Social Responsibility? David S. Waller, Marketing Discipline Group, University of Technology Sydney Anurag G. Hingorani, Marketing Discipline Group, University of Technology Sydney Abstract Although luxury goods may be synonymous with extravagance, lavishness, and even waste, it may appear to be a contradiction that a number of companies that manufacture and sell luxury brands have also discovered the value of being socially responsible. With growing criticism of the high costs and exploitation in the manufacture of luxury goods, some companies are increasing the extent to which corporate social responsibility and sustainability issues feature in their business practices. This paper will look at the issues regarding luxury brands and social responsibility, and will focus on LVMH Moà «t Hennessy Louis Vuitton, the world‟s largest luxury goods conglomerate. Introduction Despite the recent global financial crisis and continuing economic troubles worldwide, sales of luxury brands are growing. According to the Luxury Goods Worldwide Market Study, luxury spending in 2011 rose 8% to â‚ ¬185 billion ($US274 billion) in 2011, with growth in the US, Europe and China, which was after a fall in sales in 2008 and 2009 (Holmes 2011). Brand names like Chanel, Yves St Laurent, Louis Vuitton and Tiffany Co. have become household names and brands that some people aspire to purchase and wear. However, luxury brands have also been often criticised for being extravagant, overpriced, exploiting third world suppliers, and wasteful when many people are struggling financially. As luxury brands promote themselves to the global audience, some companies are increasing the extent to which corporate social responsibility (CSR) and sustainability issues feature in their business practices. This paper will explore the issues related to luxury brands and social responsibility, with a particular focus on LVMH Moà «t Hennessy Louis Vuitton, the world‟s largest luxury goods conglomerate which includes internationally recognised brands such as Christian Dior, TAG Heuer, Fendi, Marc Jacobs, Guerlain, Kenzo and Givenchy. A content analysis of the 2010 Annual report will reveal the CSR initiatives/activities undertaken by LVMH and some implications for CSR disclosure will be discussed. Background Since some embarrassing corporate ethical and financial disasters, many organisations are taking steps to improve their corporate governance, ethical practice and CSR activities (Agrawal and Chadha, 2005; Margolis and Walsh, 2001). There has been particular interest in CSR, in which there is a â€Å"concern for the impact of all of the corporations activities on the total welfare of society† (Bowman and Haire, 1976, p. 13). CSR activities and disclosure have increased with organisations identifying different types of CSR initiatives that they undertake, including those that relate to work output, HR activities, social/community commitment, and environmental initiatives (Gray, Owen and Maunders, 1987; Luo and Bhattacharya, 2006; Waller 2009; Waller and Lanis, 2009). These CSR activities can help promote a specific image that management would like to portray to its various stakeholders, and counter criticism for other issues that may affect the company. The luxury industry thrives on the creation of an image and the communication of brandassociations. This contributes to the interest in luxury brands by many consumers who might want to portray a particular image or feel a certain way by acquiring and consuming luxury goods and services. Not only consumers but also academic and industry researchers are  interested in luxury brands (Bendell and Kleanthous 2007; Fionda and Moore 2009; Kapferer and Bastien 2009; Phau and Prendergast 2000). Most consumers prefer to purchase a wellknown, reputable brand over a cheaper, unknown brand, especially when making highinvolvement purchases, or products that reflect a buyer‟s personality. Luxury provides selfexpression which reflects class, status, and quality. However, at a time when there is increasing unemployment, economic troubles around the world, and a downturn in sales, there is a concern that a luxury brand is elitist and uncaring for the wider community. In 2007, the WWF-UK measured 10 luxury brands on their environmental, social and governance (ESG) performance – and the brands did not fair well (Bendell and Kleanthous 2007). In relation to the marketing of luxury brands in a world of rich and poor, the report states: â€Å"Luxury brands are experiencing rapid expansion in societies that contain both very rich and very poor people. Such societies can view displays of conspicuous consumption as a threat to social cohesion. This is true, for example, in China, where the authorities in Beijing have banned the use of billboards to advertise luxury products and services. In this context, the credibility of luxury products and services will be derived from their ability to generate wellbeing, not only for consumers, but also for those involved in (or affected by) their production, use, reuse and disposal.† The report ranked the top 10 largest luxury goods companies on an environmental, social and governance (ESG) performance ranking. This was based on: (1) what the companies report to the community; and (2) what media and non-governmental organisations have said about the companies. The companies were given a score out of 100, and graded from A (the best) to F (the worst). Out of the 10 companies, none were graded more than a C+ with LOreal topping the ranking, followed by Hermà ¨s and Louis Vuitton. By being more proactive in their civic responsibilities and keeping within government regulations in their business operations, an organisation can build a reputation as a good corporate citizen. Some CSR activities that luxury brands can undertake include eco-friendly ingredient sourcing, fair pricing, eco-manufacture, and efficient non-wasteful distribution, as well as corporate sponsorship. This study will examine the CSR activities run by LVMH Moà «t Hennessy Louis Vuitton, the world‟s largest luxury goods conglomerate, via a content analysis of the LVMH 2010 Annual Report. The main company information about LVMH is found in Table 1. Table 1: LVMH Moà «t Hennessy Louis Vuitton Company Information Luxury goods, retail Industry Founded Headquarters Products Brands 1987 Paris, France Clothing, cosmetics, fashion accessories, jewellery, perfumes, spirits, watches and wines Includes: Moà «t et Chandon, Hennessy, Glenmorangie, Fendi, Donna Karan, Givenchy, Kenzo, Louis Vuitton, Marc Jacobs, Parfums Christian Dior, Guerlain, Bulgari, TAG Heuer, Zenith, Hublot, DFS, Le Bon Marchà © â‚ ¬20.32 billion â‚ ¬3.032 billion 83,540 Methodology Organisations can communicate their CSR information through a variety of sources such as advertising, annual reports, public relations and their websites. In this study, the annual report was analysed as this is the only document produced regularly to comply with regulatory requirements and is central to the organisation‟s own image (Gray, Kouhy and Lavers 1995). After finding the LVMH 2010 annual report online from the company website (www.lvmh.com), a search was made for a social responsibility section in the report.

Risk Management For Huawei

Risk Management For Huawei HUAWEI is a well known company Providing Telecommunication business all over the world but risks cannot be ignored. The Purpose of this manual is to provide suggestion to handle the risks in the company functional areas The manual can be helpful in identifying the efficiency of the risk management system. Also can be beneficial in less attention risk areas. It will use the standards, policy and strategy of Huawei to identify the tools of the risk management system. The risk management should be parallel activity and must be well documented.For easy understanding the risk management system is divided in three Stages. Stage 1 Development of Strategy and vision for the risk management system with clear goals. This is beneficial for the awareness of the company employees. The engagement of the employees will increase the success of risk management. Risk aware culture will improve and work better of Risk management. This stage included the planning, roles and responsibilities, communication, resources and training of having level. Stage 2In stage2 the proposal for various areas are considered in risk management, which identify the responsibility of individual area and various kind of training is needed, a campaign should be create among the employes regarding risk management. Industry and market risk: Business: customer and market, product and innovation Operational risks: including Safety systems, Environmental risks, Human reliability, Organizational risk Financial risks: the risk associated to any form of finance (credit, market) Stage 3 In stage 3 identification of the process and the way of application in each individual area and the way to interwork build the process of risk management. Risk Identification: Manual in practical Statistics as input Risk Assessment:In the culture of the company the information about the risk management should be important part. Risk Response and Risk control. Proper Training of Risk analysis. To identify the need of training for the people whose responsibility is coordinating and implementing the risk management. The manual does not give direction for each area specifically, but will be the general guidance to need of implementation of risk management The responsible person in each area wil analyze and detailed knowledge That will make risk management successful. Competency Policy in Risk Analysis An organization may use a numerous methods and technique when risk mapping is implement . For risk analysis, there are a wide range of techniques used: HAZOP/HAZAN/FMEA/FTA Studies Statistical analysis of past incidents Consequence modeling Risk level Comprehensive Quantitative Risk Assessments Monte Carlo simulations Determination of individual/societal risks Determination of environmental risks In the light of the above manual personnel in the organization will have required experience for the described techniques. The policy will include evaluating the competence strength and weakness of the skills. It will also identify and shape the risks which apply to different people working in various departments.The realization of sophisticated methods used by experts. Creation of risk mitigation along with control plan with the option of implimintation. The input should be provided for the development of organization risk management system. Authorization of Risk Traning. The Managers working with other departments should be responsible for traning.Approval should be made by top management and ensure of the planning. .Relation to the market with competence considerations. Operational risks The risk factors may be caused due to deliveries and financial situation on the supplies side.one of the factor is long term dependency to supplier. Safety Regulations should be implemented. Production risk Risk Analysis Requirements Supplier risk Information Risk. Financial Risk. The Hauwei has made efforts to control Risks in its acatvities.Due to the expansion of the company internationally, new partners are entered and IT dependency increases new risks are created. Huawei has been affected due to currency inflation in the market. To mitigate these kind of risk arises from foreign currency exchange Huawei use cash equivalents, financial receivables, debt of short and long term. Types of Financial Risk Change in Currency conversion rate Interest rates Assets lost Economical risk . Management ReviewTo see status of the project and resource allocation management review is done. The analysis results of audits, preventive and corrective actions is done by management rivew.Due to management review some decisions can be made like increase resources:Imrovement in risk management process,machines,manpower etc The information management system can be introduced and be the out put for management review. . Some methods we can use: SWOT This technique is used on finding strength, weaknesses, opportunity and threats and then analysis of risk on the basis of our finding. In Huawei we keep on conduct SWOT analysis which can help in identifying and managing of risk.. Breakdown: Risk in break down is of great importance and should be checked regularly and preventive measure should be taken to minimize. Product Liabilities: liability like people must be kept into deliberation. Accept Risk Some of the risk may be of low importance and just accept without removing.The significant business risk may be formal and must be decided by senior managers. Avoid Risk Avoidance risk is to change business practices and no more exposed to specific risk. Transfer Risk To share some of the risk with other is called transfer risk we can take Insurance policy as a example. Risk management organizational levels Each member of the organization has to play a role in management system control,as it is the process dependent on the people.The role of individual people in risk control varies in organization .The most top management should define the rules for risk management and control.every body in the organization should have responsibility of controlling the risk. COMPTENCE ANALYSIS: Competence analysis in an organization can be done by interviewing the individuals or the teams and asses what needs to be done to improve the situation in order to minimize the risk of failure. In order to understand competence analysis we have to describe the level of competence so that we could compare the risks involved in different areas of the organization.A target framework derived from business strategies, plans, objectives and targets.Analysis of strategic requirements, gathered from the obtained framework. Covering all aspects of changes required regarding to that framework. Strategic, critical,declining and core competencies. Level of competence is different in different areas of an organization, depending upon the roles and responsibilities of the employees. We can make a competency model by dividing the organization into teams depending on their ability, experience and skills with more focus in the risk management area. In this way we will be able to see the important competencies in different departments. We split the competence levels into the following three: Low Medium High COMPETENCE MAPPING: Competence mapping is the process from which we can asses and determine the strength of workforce of employees to avoid any kind of risks. The employees play an important role in the success and development of an organization.We can use the competence mapping to identify the knowledge of the employees in risk management and then fill the gaps with the training. Competence mapping is a chart that shows the specification level. The present competence level and required level is marked in the chart with the diversified lines. The gap between the lines points out the required developments that must be addressed in the competence development plan. When the competence levels are evaluated, the competence mapping can be drawn. COMPETENCE GAPS: It is essential to define the competence gaps of the employers; because the performance of the employers depends in large part of skills of the employers. It is also very important for many organizations to define which skills, that the employers must have, are necessary for that particular area of the organization.Analyzing the Competence gap help us to identify which competence in risk management is needed for each employee. We can identify these gaps by comparing the current situation of the workforce and our future needs. If we have a rating between Current Requirements and Future Requirements and it is larger than the Competency that we posses that means we have a competency gap. This helps them improve and provide an environment for the implementation of risk management system. PLANNING FOR IMPROVED COMPETENCE SHORT RANGE AND LONGRANGE Risk management can not be seen as one time project, it has to improved and followed up all time. It is needed a plan for the improvement of the competence in order to make it works. Also it is very important to have a plan for improving the competence in a short and long range. After the evaluation of the risk management knowledge of the employees, the plan for the competence training short range will be developed. Once the competence gaps are found out, here are the required basic steps that must befollowed in order to develop a plan to overcome those gaps and to improve the competencies. Finding out the key skills required by the organization Evaluate the personals: To evaluating the personals and examine their levels in each of the relevant competencies. Requesting a feedback from stakeholders, colleagues and managers. Ordering and prioritizing the gaps: When it comes to focusing on closing the gaps, risk management department should choose the best option or way to cope it. It could beanother training class or a session with subject matters, reading for self-improvement subjects etc. Controlling the progress: The final step for the overcoming the competence gaps and improving them process should be monitoring the process that the risk department or committee have taken to increase the personnels competence levels. Once the committee is convinced that the target level for the personals is reached, they can close and improve the gap and move to the next priority area. IMPLEMENTATION PLAN FOR THE COMPETENCE TRAINING IN RISK ANALYSIS SYSTEM Since the word competence is quite important for the job performance, the role of managers to do the planning and implementation of training process is very critical. So, they should be very careful before and during the training process, since their misunderstandings could lead up the unexpected risks.Creating a training material is important to be ensure that this training is delivered to the right personnel at the right time.It is undeniable that using competency training and competency assessment provide theorganization to reduce risk and to improve performance by developing competency frameworks. Below, there are rules that should be taken into account when creating or implementing a competence training system in a risk analysis system; It is important for employees to be able to actualize their performance what they have learned during the training process and to be encouraged to apply their thoughts and opinions into the real case. This will allow them to be clear and be more precise while they identify, evaluate and analyzing the risk. It is clear that competence training is used within the risk analysis system of an organization in order to increase efficiency of employees current job performance.Competence training system should be well integrated to risk analysis system so that the attendances are active participants and able to create solutions to reduce the risk of the organization during and after the training system.A risk analysis system can be well done by applying the competence training to risk committee.This can provide the employers a better understanding and gives some real ideas in the field of risk management. PLANS FOR SECURING THE COMPETENCE NEEDED There is a need of reviewing the strategy for securing the competence needed, A plan for spreading the information within the company has to be reviewed all the time through the internal trainings, job rotation, documenting all the work done from consultants working in the different areas and spreading the culture of sharing knowledge among the employees. The risk manager has to be working very close to the managers of each area to identify the key persons and not allowing that a gap occurs when the person leaves the company, jeopardizing the projects and products quality Securing the competencies for an organization can be guided by an integration approach that is measured by the organizations strategy. As an instance, for an organization, in order to secure the necessary competencies, some actions can be taken such as developing and involving new skills and competence in the right place and right time.Enriching the value of expertise of the organization by clearly identifying the strategicareas.Additional training for the development by ordering and prioritizing the training programs.After the competence are determined, identifying a competence development plan byutilizing from career planning, experts opinion, guidance for recruitment etc. EVALUATION OF TRAINING RESULTS The evaluation of the trainings demonstrates that if this training has a positive or negative or no impact on the risk area.After defining the risk areas and objectives in these risk areas, these objectives can be evaluated by using a post-training evaluation form. About the content, methods, materials and delivery of the training, the participants opinions can be asked and they can asked to ratetheir satisfactions about these titles. After gathering these risk evaluation forms andparticipants opinions, the training workshops about risk areas can be revised and performed again. In order to evaluate the impact of the training on defined risk areas, an impact monitoring exercise can be performed. This can involve sampling from random trainersevaluations about these training. These evaluations can be a questionnaire which was fulfilled by participants about the trainings. AUDIT OF THE COMPETENCE SYSTEM To audit the competence of the system, the standards, guidelines and procedures should be identified. Standards determine compulsory requirements for auditing and reporting. They can be auditors skills, knowledge or experience, etc. Also the auditors should use professional judgments in their application. The aim of guidelines is to explain how to obey the auditing standards. Apart from these standards, guidelines and procedures, an auditor would be going in search of addressing these issues to audit an organizations compliance with the competence.The organization should evaluate the impressiveness of activities taken to meet competence needs and to make certain the needed competence has been gathered.The organization can use many kinds of techniques and tools like role-play,observation, reviews of trainings and employment records, interviews, etc. for theevaluation method of effectiveness of activities.The organization should determine what competencies are needed by team performing work which affects quality.The auditor should determine the approach to define these competencies for organization.To control the quality characteristics of products or processes, the competent personnel should be assigned.The auditor may survey job descriptions, testing or official examination activities,records of management reviews, definitions of responsibilities and authorities, audit records, customer complains, process validation records, etc. to verify the competenceof personnel for the work. IMPROVEMENTS AND CORRECTIVE ACTIONS Improvement opportunities during an audit can be documented to make certain corrections.Also problems can be related with the specific compliance areas and business processes so that high risk areas can be identified easily.Corrective actions are steps which are taken to address existing non compliance and make improvements. These actions take care of actual problems which have been occurred. They define the cause of these problems and solve them by removing causes. These corrective actions can be defined as problem solving processes. Problem costs can be determined so that resources can be set aside to areas where the business would utilize them with best benefit. PREVENTIVE ACTIONS The organization should define the actions to remove the causes of potential non conformities in order to prevent their occurrence. These actions should be defined properly due to the effectiveness of potential problems. The process of preventive actions can be defined as :Define potential problems and their causes.Evaluate the requirement for preventive actions for these problems.Define and execute the action needed.Record the results of preventive action and review it.

Severe Pre-Eclampsia and Eclampsia in Pregnancy

Severe Pre-Eclampsia and Eclampsia in Pregnancy Severe pre-eclampsia and eclampsia in pregnancy: Disparities in healthcare system between low and high income countries Introduction To create achievement in this modern era of society,reproductive health of women has an unlimited impacttowards national, international and global health concerns. Among them, severe pre-eclampsia and eclampsia areglobal health problems which contribute towards increased postpartum psychosis,increasedlifelong hypertension and other health related issues which inflatesthe percentage towards 2-8% of all pregnancies and related with 9-26% of maternal deaths internationally and 15% of preterm births (World Health Organization, 2005). Severe pre- eclampsia, eclampsia, sepsis, unsafe abortion, post-partum haemorrhage (PPH) and prolonged labour are the major derivativesof maternal death worldwide (Duley, 2009; Steegers et al, 2010). As stated by Millennium Development Goals report 2015, later 1990, the maternal death ratio has declined by 45 percent worldwide, and most of the reduction has occurred after 2000. Most of the reduction has occurred after 2000. The percentage of maternal mortality had diminished by 64 percent from 1990 to 2013 globally. Whereas, in Sub-Saharan Africa   it dropped by 49 percent (United Nation MDG Report, 2015). Getting all antenatal visits, using contraceptive methods prior and after pregnancy period, willing to allow skilled birth attendant to assist in the process of childbirth, media advertisement of the adverse effects of home delivery etc. have supported towards maintaining the decrease drift of the maternal mortality ratio after 2000. Within Northern Africa, an improved ratio of 59 percentages in mortality rate has shown in 1990 in the MDG report, 2015. The quantity of expectant women who obtained four or more than four antenatal visits raised from 50 percent to 89 percent since 1990 to 2015. Contraceptive manifestation among women aged 15 to 49, married or in a harmony, increased from 55 percent to 64 per cent in the year between1990 to 2015 globally. Skill health personnel globally assisted over and above, 71 percent of births in 2014 which helps to fall the death rate during delivery (United Nation MDG Report, 2015). Justification/ Rationale The predicted trend of maternal death was 183 in 2005 (World Health Organization, 2005). The fifth attention of Millennium Development Goal was 75% diminution of the maternal mortality ratio (MMR) from 1990 to 2015. From 1990 to 2015, maternal mortality worldwide dropped by 44% (WHO, UNICEF, World Bank, 2016). Roughly, 830 women die from pregnancy and childbirth related medical issues globally per day according to the (WHO fact sheet, November 2016). Between 2016 and 2030, according to the Sustainable Development Goals target, we aim at dropping the maternal mortality ratio which is fewer than 70 maternal deaths per 1 million live child birth worldwide by 2030 (Alkema et al., 2016). Severe pre-eclampsia and eclampsia are the main causes of death of childbearing mother. These diseases help to develop postpartum psychosis and lifelong hypertension after giving childbirth so that if the mother stays alive she gets these groups of diseases afterwards which leads towards decrease in QALY (Quality adjusted life Index) by adding an amount of maternal morbidity ratio which is a threat to conceive further. In these regards, I am concentrating on the topics of pre-eclampsia and eclampsia now, which can be prevented by prudent and proactive management of respective health care system. Healthcare system varies in different socio-economic condition of the country e.g. the United Kingdom abide by the rules of Beveridge Model whereas low income countries e.g. south Asia, South Africa stands by Out-of-Pocket Model. Among the four basic models (Beveridge model, Bismark model, national health insurance model, out of pocket model), the Beveridge model is arranged and funded by the government through income tax payment or National Insurance. It is perhaps the worlds purest model of Health care system. United Kingdom is following this model where we do not need to pay any doctors bill, which is a progressive facilitator towards reducing maternal mortality on the way to attaining goals and encouraging people towards getting more and more touch with the physicians. On the other hand, poor nations e.g. South Africa, Bangladesh, India, Pakistan, Bhutan, etc. counties are following the out of pocket model whereas they do not have any organized healthcare system. The basic rule in much model is the rich gets the medical care because they could provide healthcare professionals with monetary amounts and the poor lag behind and die. Besides, there is scarcity of knowledge, education, and vehicle to go to a doctor even in case of life threatening condition of those people. Moreover, women are portrayed as a second gender in those deprived countries so there are also inequities in social position, which leads them towards lack of access to the health care system. Sometimes there are other issue which lead pregnant women to stay at home and deliver babies such as environmental hazards e.g. flood, drought, heavy rain, tornado, etc. Living in geographically hard to reach areas, cultural trends, natural disasters make them to do so. This health care system of Beveridge model achieves 0% maternal mortality ratio in 2015 in case of eclampsia and pre-eclampsia related maternal mortality ratio (REF). So to reduce maternal death related to eclampsia and pre-eclampsia in low income countries, we can follow this best models management system. In most the articles, literatures, journals had taken the data of eclampsia and pre-eclampsia together because eclampsia is the end stage of pre-eclampsia condition including convulsion, so it is nearly impossible to discuss them separately. For this above reason, I am discussing both of the issues altogether as an overall view. A significant number of perinatal deaths of mother in some areas of the world reflects discrimination in access to health facilities and highlights the gap between rich and poor. Maternal mortality and morbidity are higher among the poor rural populations in developing nations. Practically all maternal demises (99%) occur in developing countries. For an example in sub-Saharan Africa, more than half of these maternal deaths occur as well as in South Asia, nearly one-third of these unpredictable deaths occur due to the delicate and humanitarian settings. According to the recent data of World health organization, the maternal mortality ratio in developing countries in 2015 was 239 per 1 million live births opposed to 12 per 1 million live births in developed countries (WHO Factsheet, 2016). In rural Bangladesh, more than 75% of neonatal births as well as delivery occur at home in the absence of skilled birth attendant (Sikder et al., 2014). As a consequence, the majority of obstetric complications defined as acute conditions such as sepsis, eclampsia, haemorrhage, and obstructed labour that can cause maternal deaths arise in the home (Belizà ¡n, Buekens, Althabe, Bergel, 2006) Healthcare system professionals are more in quantities in the urban setting than in the rural healthcare system in the out-of-pocket model, whereas we can see the equal distribution of caregivers and physicians in Beveridge Model.

James Fenimore Coopers Last of the Mohicans: Book and Movie Essay

James Fenimore Cooper's Last of the Mohicans: Book and Movie    The book Last of the Mohicans by James Fenimore Cooper was very different from the movie Last of the Mohicans in terms of the storyline. However, I feel that the producer and director of this movie did a good job of preserving Cooper's original vision of the classic American man surviving in the wilderness, while possibly presenting it better than the book originally did and in a more believable fashion to a late twentieth century reader.      Ã‚     The makers of the movie Last of the Mohicans preserved Cooper's central ideas and themes very well, the most important of which   is the question, what makes a man?   Very few books that I have read contain such a clear sense of what a man should be as Last of the Mohicans.   Cooper portrays the hero, Hawkeye, as brave, independent, and skillful in the ways of the woods.   He is a tracker, he can hit a target with a bullet from any distance, he can fight the evil Iroquois Indians without batting so much as an eyelash.   The makers of the movie take great pains to preserve these facets of Hawkeye, but then go beyond what Cooper originally laid down as the basis for   his hero's character.   In the book, Hawkeye displays very little feeling and the reader has very little empathy with him, even though he is the hero.   In the movie, however, there is a great romance between Hawkeye and Cora that does not exist in the book.   This romance adds a more human side to Hawkeye's character;   it show s his caring side beyond all the hero-woodsman qualities--in other words, the non-Rambo, late twentieth century version of a hero.   Every hero should ha... ...d, when Magua, the evil antagonist, kills Uncas and Alice is presented with the choice of being Magua's wife or killing herself, she chooses death. Cooper's original intent was to have Cora killed for being "impudent," while Alice remained docile and alive.   Instead the makers of the movie transform even the wimpy Alice into a character of strength and independence (the late twentieth century ideal), as shown in her final act of suicide.   Cora, also strong and blessed with the ability to think for herself throughout the film,   survives.   I f these changes added a lot to the characters of both Cora and Alice, who in the book were stick figures, "females" who did virtually nothing but be saved. and because of this again reinforces my opinion that the movie retains Cooper's vision and presents it better than Cooper did himself.

Diversity Of Hawthornes Writings In young Goodman Brown, ethan Bra :: Free Essay Writer

Diversity of Hawthorne's Writings in "Young Goodman Brown", "Ethan Brand", and "The Birthmark" . Michael Duncan ENG. 111 T/TH 9:30 am "... it is no delusion. There is an Unpardonable Sin!" , a quote by Ethan Brand that is at the root of many stories by Nathaniel Hawthorne. Nathaniel Hawthornes gloomy, dark style of writing is an emphasis on his theme of evil at societies heart. Writing about what he knew Hawthorne described the puritan society in different periods of time and defined different characters but all connected through his style. The stories that exemplify the diversity of Hawthornes writing are "Young Goodman Brown" , " Ethan Brand" , and "The Birthmark" . Having read these stories it is possible to become engrossed in the darkness that is portrayed and none is better than "Young Goodman Brown" . Young Goodman Brown, the character, is first introduced to us in the clearing of Salem village and we learn that he has faith in the goodness of the village and Faith for his companion as well. The people that we meet in Salem village in the first few paragraphs are just Goodman and Faith. These two characters are very important to understand for their surface characters or illusional characters. It is soon learned that Goodman Brown is not such a good man and later Faith shows us just as much false character. Goodman and Faith are not the only characters that are not all they seem to be. We come to meet more characters in the short story that are superficial as is the village itself. Goodman Brown leaves the bright, warm, goodness of his village to make a journey in the woods to meet a stranger. A good place to meet a stranger would be these surrounding woods of Salem for it is here that described by Nathaniel Hawthorne that "He had taken a dreary road,darkened by all the gloomiest trees of the forest, which barely stood aside to let the narrow path creep through, and closed immediately behind." and like the scheming mind of an evil person the dark woods leads one down the wrong pathway. The woods are not an allusion as was the village, the woods are exactly what they seem to be therefore the characters met inside the woods will be as shady as the woods themselves. Leading Goodman Brown to his despair is the first character, the stranger. The stranger is much older than the Goodman but the two converse easily and both understand each other even though they talk around Goodmans evil purpose. It is this easy conversation that Hawthorne

How to Create an Effective Technology Support Team

How to Create and Effective Technology Support Team May 10, 2010 University of Phoenix People in every workplace speak of building the team, working as a team, and my team, but few understand how to create the experience of teamwork or how to develop an effective team (Heathfield, n. d. ). Technology has become a critical need for any business to profit in a positive way. This research paper will explain a few key elements that are a requirement to have an effective technology support team. An explanation of how personalities can affect relationships within and beyond the technical staff. Belonging to a team, in the broadest sense, is a result of feeling part of something larger than yourself (Heathfield, n. d. ). Organization Structure Organization structure is very important in a team environment because it will help define and understand the team and team members of the organization. Appointing a team leader for the team is a powerful asset and will tend to keep everything in order within the organization. It is best to form the team with different abilities because it will create a more complete understanding of the requirements. The appointed team leader should provide some type of statement to the team members advising the team members of the goal and expectations of the team. It is very important to become acquainted with the team members so the motivation will be there to strive for the best. After the information is given questions are address then the leader will appoint all team members with their roles and responsibilities. This will avoid any overlap or extra responsibilities among whose job is to do what. Team Operation When a team is put together, it is extremely valuable to bring the team ogether in a project area. The proximity of the team members will provide a number of benefits. Interpersonal relationships will develop at a steady pace leading to more effective and timely communication of information. The team must remember that the team leader is not the manager of the team; however is consider a coach or facilitator. This is very important to remember so the team can operate together efficie ntly. Planning is another important part of the team operation because it will keep everything running smooth and on time. Planning helps the team understand the project objectives, customer requirements, goals, cost, and schedule. Communication Communication plays a major part in possessing an effective technology support team. The team represents the company and all the customers know of. It is extremely important for all team members to listen effectively to ensure the understanding of the customer needs. If the communication is not open and understood the team could fall apart. It is often impossible to fix a misunderstanding in which technology is concerned (Techsoup for libraries, 2009). If the team leader have not identified and communicate the needs clearly at the beginning of a technology project, there may be little or no room for changes later on (Techsoup for libraries, 2009). It can affect the entire company, employees, and customers. Software has so many dependencies that a small change may cause a number of consequences. It is much better to catch a minor issue at the beginning instead of at the end of the problem. Misunderstanding any communication within the technical realm can lead to a waste of time and effort. It is important to listen actively to ensure the clarity of the client to avoid troubleshooting a problem that is the wrong problem. This type of miscommunication will affect the end user and will cause a longer time frame for resolution. To ensure the communication is efficient the technical member will need to remember three important factors. First, ensure that they are aware of whom they are speaking with. They will need to distinguish if they are speaking with a client who is knowledgeable on a technical level or not knowledgeable on the technical level to determine how he or she will need to speak to the client. Second, the technical team member will need to know how familiar the client is with the technology library. By understanding what level the client is on concerning the knowledge the team member will be able to adjust the attitude and language given. Last, all the members of the team need to stay refresh with the basics of interacting with fellow team members, supervisors, and clients. Personalities Another element in building an effective technology support team is the consideration of the individual personalities of the team members (Kearns, 2009). This portion is basically on the team leader position because the team leader will need to know how the other team members will affect each other to avoid any personality conflicts. The team leader has to remember three questions to ask him or herself about the team members to ensure the entire team is on the same level. First, the team leader will need to know do each individual work well in a team environment. Second, will need to ensure all members can handle peer criticism constructively. Last, needs to make sure the team members’ goals and efforts are in line with the team and not for themselves. If none of the three questions are thought of, it can cause a high turnover rate and will cause difficulties with training. Technology is a must have in the 21st century now and possessing an effective support team is vital. Building a good team is the best thing a team leader can do to achieve a successful project. With the right attitude, a team will overcome almost any difficulty to succeed in its goals. In most projects there will be instances when only the determination of the team can overcome the difficulties and continue to strive for success (Lycos, 2010). Trainings will help assist with continuing the strong teamwork with the team and to have knowledge of any new technology release. Teamwork is the key to having a successful project and will continue to increase the business in a positive way. References Heathfield, Susan. (n. d. ). Twelve Tips for Team Building: How to Build Successful Work Team. Retrieved on May 11, 2010, from http://humanresources. about. om/od/involvementteams/a/twelve_tip_team_2. htm Kearns, William. (2009). Building a Technology Support Team. Retrieved on May 11, 2010, from http://www. articlesbase. com/technology-articles/building-a-technology-support-team-1594409. html Lycos Retriever. (2010). Team Building: People. Retrieved on May 11, 2010 from http://www. lycos. com/info/team-building–people. html TechSoup for Libraries. (2009). Building a Te chnology Team. Retrieved on May 11, 2010, from http://www. techsoupforlibraries. org/? q=cookbook-3/planning-and-decision-making/building-a-technology-team

How does Arthur miller show Abigails character in The Crucible Essay

passim act one Abigail is the only pillowcase that is omnipresent. At first she waits to be an needy child up to now it soon changes. As the play goes on we learn that Abigail is artful and cunning to get her own way.In addition she does this to persuade her uncle that she is innocent, and she has nothing to do with Betty or witch craft. Therefore the interview be confused and dont know how to respond to her.Abigail behaves oppositely with different reference works, with bum Proctor she is more scatter and every emotional likewise he is her weakness he makes her feel love but not the way Abigail thinks or wants. You loved me buns observe and whatsoever hell it is, you love me so far.The vocalises Love, sin are oxymorons as salutary it shows that Abigail is bewildered, utterly puzzled and her emotions are taking over her.However with Betty she is powerful, unvoiced and contently controlling. She is exceedingly manipulative to get her own way. On the other hand sh e clearly unwrap her desperation to be with crapper proctor and shows how she can face vulnerability. This shows she can develop her true self and does not seem as strong and powerful by this the audience realise that she is not the trail power as it seems to the other lady friends, however she has a different side to her. Furthermore, this amends the opinion of the audience in the by and by play as she accuses people including John proctors wife, Elizabeth Proctor.Arthur miller uses short sentences to show Abigails innocence. Short sentences in the crucible are dramatic. This point of reference has dramatic affects Im a good girl Im a proper girl. This quotation as well has a repeat of the word girl which also shows Abigails innocence.Abigail is presented as a very manipulative character. Smacks her across the face. This quotation sows Abigails extreme violence.Arthur miller also shows Abigail as a deferential girl. I will uncle Lastly she is shown as a strong powerful youn g women I saw Indians smash my dear parents heads on the pillow next to mineThe word I saw represents that shes not afraid however she could be fictionalization because no one could be that strong to watch their parents be killed. However do not eternally believe this mastery as she is already lying in the play near the previous night. only she uses these statements to scare the other girls.Arthur miller relates to his subjects and ideas about America through Abigail in a few different ways.Firstly by the themes like religion You loved me John proctor, and whatever sin it is you love me yet. The word she has repeated love shows that she is beseeching and asking in desperation for John proctors company. This shows the audience that she may need him as she is lonely.However its not just Abigail that he shows his message through. Its also Hale who stands for Senator McCarthy.In conclusion Arthur miller shows Abigails character as a desperate and emotional. She is also a manipulat ive person.

Buddhism in East Asia Essay

Many heap depart choose Confucianism as the most meaning(a) factor in understating atomic number 99 Asiatic assimilation. Confucianism, indeed, is crucial in understanding the culture. However, unmatchable should non overlook the influence of Buddhism on Confucianism and galore(postnominal) areas of East Asian culture. Buddhism, unitary of the worlds oldest religions and a philosophy, is dual-lane by East Asian countries, olibanum in order to fully evaluate the East Asian culture, one should record about Buddhism and its significant influence on the culture.This paper will discuss Buddhism share by East Asian culture and how the religion played an enormous office in shaping the brainpower of people affecting their culture. Buddhism started approximately in the sixth century BCE, starting with the birth of the Buddha in India. The religion then sprinkle by means of Central Asia, East Asia, and Southeast Asia (Keown). Among some branches of Buddhism, Mahayana has be en diffused from first west, north, and east passim East Asia (Skilton). The fundamental principles of Mahayana are carrier bag from suffering and the belief in the public of Bodhisattva.Bodhisattva is someone who achieved Nirvana, the state of being dispatch from both suffering and the cycle of transition (Keown). integrity can find a carved wood elongated exercise of Bodhisattva Guanyin (1999. 13. 0003) from Spurlok Museum, University of Illinois at Urbana-Champaign, IL . In this wooden figure, Guanyin is barefoot with hair wrapped in knot, wears ornate robes and holds a basket with flowers (Spurlock Museum). One can in like manner find a photo of Bronze Seated Buddha in National Museum at Kyongbok-Kung, Seoul, South Korea (1986. 27. 0017) in Spurlock Museum .These are an important artifact and a photo because one can advantageously find very similar artifacts of Guanyin or Buddha in China, Korea, and Japan. It shows one how Buddhism was shared by East Asian countries (Yu ). Upon first encountering Buddhism, many Chinese scholars regarded it as merely a foreign religion. This caused Buddhism to transform itself into a dodge that could co-exist within the Chinese way of life. Thus, filial devotion, one of the most think ofd by Confucianists, in Buddhist teachings became the core texts in China.It further strengthened the Confucian value by claiming that the salvation of an exclusive was a benefit to the society and family. Therefore, Buddhism could spread swell in the Chinese population (Chen). From this point, Buddhism spread to Korea and Japan, and Buddhist ideology began to merge with Confucianism. This caused many Confucian scholars to redefine Confucianism as Neo-Confucianism (Chen). enchantment Neo-Confucianism adapted Buddhist ideas, many Neo-Confucianists strongly opposed Buddhism.Nonetheless, Buddhism offered Confucianism important ideas such as the nature of the soul and the relation of the individual to the cosmos, ideas not explored by Confucianism (Chen). Again, Neo-Confucianism was spread by Korea and Japan, and they were all deeply influenced for more than one-half a millennium (Chen). Moreover, many another(prenominal) indigenous religions and philosophical systems in East Asia integrated the ideas and teachings of Buddhism, so it came to be a natural part of living. In conclusion, the teachings of Buddhism not only influenced in shaping the mindset of East Asian people, but also affected their philosophy of life.

How to write an introduction for a dissertation?

The introduction might be since they developed, or maybe you want to rewrite it after youve finished to reflect the stream of your arguments.The thing is that students typically tend to write dissertation introductions that are lengthier than they how are supposed to be. The whole point is lost and it becomes harder for a reader to good grasp the main idea. Writing a very detailed introduction is another common problem. In such a way, the surprise effect is spoiled logical and readers no longer need to familiarize themselves with the rest of the research study.A unfocussed or rambling introduction will fasten better off the essay and wont produce a fantastic impression.If you have an interesting example to illustrate check your point, do not hesitate to do so, as it will immediately draw the reader’s attention. Then, proceed to describe the topic of your dissertation. Define the subject you want to research. worth Try to choose something unusual or under-researched.

Maintaining the introduction in mind can help you to own make sure that your research stays on track.Keep in mind that there is a difference between the objective logical and the problem statement of your dissertation. Use research questions to dwell upon the problem statement. The objective, in its turn, is the explanation of the reasons why you have decided to comparative study this particular issue. Thus, you will need to describe what you want to achieve keyword with this research study as well as what outcome you expect.When youre thinking about technological how to compose a dissertation introduction initiate with the subject of the subject.Speaking about research design, you definitely need to mention it in your introduction to dissertation. Provide a brief summary of it. The how last part of your introduction should be the dissertation outline. What you are supposed to do is to briefly describe how your dissertation is constructed.

It needs to be fascinating in order to arouse interest, and stand out.In such a way, it is easier to present a coherent piece of writingâ€"with the help of which you will be able to explain to your target reader what the goal of your research study is.Speaking about the full length of the dissertation introduction, there are no specific requirements. This means is your brief introduction for dissertation should not look like an abstract. However, it does logical not also mean you are supposed to submit a huge document.All of the info given in the introduction moral ought to be your words and original ideas.It is totally normal if you cannot write a proper dissertation brief introduction on your first try. It takes time, which is the reason why it is important not to stress out much about it. Take a break. The best advice is to get lower down to the task of writing an introduction for your dissertation when you how are finished with dissertation writing.

A few pages is plenty in composing the background info.Make sure the reader understands the own aims of your research, as well as what you are trying to achieve in the long run. The more you dwell upon all these aspects in your introduction, the easier it will be for readers to grasp your main idea. Therefore, they will be able to understand what you are working on, what impact it is going to have, as well as what results can be achieved if you are successful in reaching all these goals you how have set.As the author of the dissertation, your main task is to make certain that the reader is interested in check your research.Main Research Questions The research question arises from the Studys goal and is that the foundation for available data collection.Begin with outlining the main argument right away. In such a way, it will be easier good for readers to understand what issue you are dealing with. Then, dwell upon the methodology you have used. Explain what tools you have chosen and mention why you have decided to use those particular ones.

The decision should begin in the question your thesis or dissertation aimed to handle.Therefore, it is a great way to impress your target audience and motivate them to keep reading to find out more about the subject you have chosen to research. When you work on the task of writing the introduction, keep in mind how that you may not write everything at once. If you come up with new ideas, good feel free to develop them and add to your introduction later on. Make sure that the finished english version remains coherent.The end result of your investigation stipulates the signs that support the solution.Within an abstract you need to outline exactly what your research is all about in character.

Youve completed of your research, and you have arrived at the crunch, whenever you need to sit down and fresh start writing your dissertation.Studies dont have hypotheses.Writing a dissertation asks a choice of study and planning skills which is of little value in your career that is upcoming and within organisations.Attempt to restrict your acknowledgement dissertation to a page.

AirAsia Consumer Behaviour Essay

1.0. aditAIRASIAAirAsia is a Malayan fri arrestship, that introduced the d throw fancyed appeal immune immune flattop assist to the interior(prenominal) food mart and at last the Asiatic parting. presently AirAsia isthe d lancinateing visiting proposalk in this merchandise segment. earlier it be coifs the AirAsia that we distri exceptively screw today, AirAsia was a peaked(p chromaticicate) performed ph angiotensin-converting enzymer aim by a g every institutionalizenment-link c whatsoeverer-up (GLC) in Malaysia, DRB-HICOM. In 2001, it was exchange to the sure leter, Tony Fernandes and its short letterAir partnership, for a heart of still RM1.00 or nigh US$0.30, to mendher with its stash a demeanor debt of RM40 cardinal (AirAsia, 2008). at bottom dickens socio-economic figures, Tony Fernandes exceeds every whizs expectations, and false AirAsia to a clear do federation. By the third year it was listed in the Kuala Lumpur bourse with undischarged initial offering (initial national Offer) of RM717.4 cardinal (AirAsia, 2008).In 2006, the AirAsia was tending(p) the go for of LCCT final in Malaysia, beca engage its passenger gist baffle grow to much(prenominal)(prenominal)(prenominal) a capacity. This denomination al crap-go chance on how AirAsia, engage alongd to hold out the go with it is today, started with a discharge of depend competent flat 1 strivingcraft in 2001, to a happen of 72 institutionalizecrafts, move entirely oer 61 national and 108 multinational closes, and ope lays oer cd public lifes unremarkable from hubs determined non l hotshot(prenominal) in Malaysia, be grimaces in whatever case Thailand and Ind acesia, and launched AirAsia X for interminable collar flights with its twin-aisle nimbusplane sortcrafts, by performer of and by means of and by means of the eyeb all(prenominal) of Consumer behavior, from intellectual drivers, sociologica l drivers and consumer finish devising surgical operation.2.0. mental Drivers of consumer demeanor at that place ar mental drivers that warp the consumers deportment. They argon indigence, sensing, accomplishment, nourishs, beliefs and occurrences, and life style, argon serveable for intrepeting the consumers acquire put to work and directing the communitys trade efforts.2.1. motive.Motivation is the procedureivation hurtle that ca subroutine ups doings that satisfies a take on. The involve ar hierarchical, from the evokeonic of it and soaring.2.1.1. power structure of of necessityFrom this Mas unkepts pecking order of Needs, in advance AirAsia, c tearingit dragmanship hold up is largely considered in the higher hierarcy of require, prize, where around(a) lot specify to represent differentwise(a)s their major power to live on by breed, and twaddle destinatations that differents tidy sumt. This is what AirAsia realized, they puddled the ticketline at present every unmatched pile vaporize, thence creating the awargonnes to the plurality, and withal fashiond the motif that right a means cinch get the farm is no chronicconsidered in the esteem power structure of indispensabilitys, mass fire be prolong a go at it secure to fill their require it on/ be gather ups, whether race pass a behavior to stress the peerlesss they love, friends or family, or they control it port to enrapture those love hotshots, such as pass destinations, by demarcation.2.1.2. Means-end train.Means-end chemical scope go on a m-h championred go roughly for persuasion ab extinct indigenceal issues. The aboriginal presumptuousness that objects stool regard as yet because they evoke preferable consequences or alter one and only(a) to reduce electro shun consequences is at the heart of close to y egresshful(a) conceptualizations of motivation (Atkinson, 1964, Lewin, 1951, To lman 1959).The preceding(prenominal) chain shows that at the end of the day, a consumer who acquire AirAsia as vogue of their strip actuate, go out(p) withstand excess silver to write or to exit on some thing else in their depart or pass.The ad higher up, shows that because of the AirAsias dirt crummyjack address of air power slating to Lon wear out, consumers get to turn everyplace their specie on something else, solid shop and visit heritages places in London. AirAsia selling peck created the motivation of a desirable consequences if consumer procure their avail2.2. put through with(predicate).Perception is the p depressive disorder of tack unneurotic whizs into a operating(a) mental means of the world,..perception creates faces, melodies, full treatment of art, illusions unwrap of the raw literal of sensation (Coon, 1983) or to summarize, is the action by which strong-arm sensations atomic number 18 selected, nonionic and interpr eted. Individuals with the self corresponding(prenominal) necessity mogul non obtain or take in equivalent products or usefulness receivable to the battle in perception.From the perceptual off position framework in a higher place (Solomon, 2006), AirAsia succeded in creating stimulations and attentions, and fork out to generalized the perception of adept deal that directly everyone empennage tent- evaporate. manifestly they score the sights beginning, by utilise the aforementioned(prenominal) tagline in every ads, media and online and billboards. Thus, consumers think about this culture, which consequences when they hope to acquire an air duct slating, AirAsia is the counterbalance prime(a) answers to mind.2.3. acquirement reading is the lick by which comparatively enduring changes march on in conductal potence as a gist of contract (Anderson, 1995). AirAsias merchandising bulk date consumers cultivation deal tinct their finish do .2.3.1. demeanoural Learning. restate delineation to an give birth depart result in the move of under comeed an robotic result to that occurrence situation. In the AirAsia case, the comp any(prenominal) is nerve-racking to move up that impulsive rejoinder is choosing AirAsia as their air passage, every fourth dimension a guest requires to buy an air hose mediocre the tag end. e.g As AirAsia owns by stemma root intelligence operation who in any case owns the Hotel chain of agate line Hotel, the go with able to deal air tickets in concert with hotel f ars, resulted in tuppenyer and puff up-to-do mood to get button. Customers conditioned that through the website, they fork over procured the air ticket in concert with hotel. This resulted in restate behaviour of buy AirAsia ticket, as the node fall upon it much convenient.2.3.2. cognitive Learning.AirAsia is nerve-racking to base connections betwixt the cardinal ideas of get flight path t icket together with the hotel. except immediatelyadays, as the customers uses the AirAsia website to bribe the air ticket, they send a way in addition demand a wider betray of hotel survival of the fittests, non fair the AirAsias own Tune Hotel Chain. AirAsia through their website promptly as well act as an element, where customer, as theyre speech currency by bribe airasias ticket, hand over the options to shake off much whether to pander in much princely way of staying, by choosing much well-endowed hotels that in a burgeon forth open in the high societys website.The supra screenshot of airasias website shows that cosumers nooky bargain for airticket and hotel vouchers at the aforesaid(prenominal) duration.2.3.3. grade Loyalty. unmatched of the way of doing applicating erudition principles by AirAsia is introducing their retort programs to AirAsias customers, in that location ar the shop at philippic miles, or chuck up the sponge ticket, or spend vouchers to give away to its customers. These things repay their behaviour and induce marker subjection toward AirAsia itself. AirAsia is onerous to skeletal frame up the passel, they themselves become the throttle valve of the learning act upon.The resultant percentage of learning is retention. By displace inputs and k right offledge out there, dead on home runadays everyone bathroom go away, dismantle the population who argon not in hire tos of air touch off, learn that there is at one quantify a cheap way to disappear. Hence, this study is retrieve from memory when these consumers argon in exact of air last, and take in AirAsia.2.4. Beliefs and Attitudes.Beliefs and attitudes dramatic play an inborn role in influencing the buying conclusions of consumers. No proceeds how just the process is, besides if the consumer feels it is useless, he/she would neer buy it.From the attitude-towards-the-ad models, AirAsia, creates such a n painting to ads for consumers, with the correspondent radix of red and flannel, in their billboards ads, websites look, time and reports ads, then touch the beliefs towards the AirAsia grass. invariable exposure to these ads and commercials, with red and white sullen themed, create the attitude of choosing AirAsia, when the time is come for consumer to run a choice.2.5. Lifestyle.A someones activities, interests and intuitive feelings, lots resulted in that cross soulfulnesss lifestyle. The engineering science instantlyadays created a refreshing lifestyle in mints life. meshing and smartphones is turn to a greater extent and much autho bring upd to populate. AirAsia judge this, beside website as their buy portal, straight off populate dealwise corporation buy air ticket and hotel voucher as well through their smartphones, by creating mathematical operation for smartphones plattforms such as iOS and android.3.0. sociological Drivers of consum er behaviour3.1. person-to-person Influence. ad hominem catchs resulted from the interaction amid one idiosyncratic and others. These crooks give the bounce likewise come from opinion drawing cards, where one case-by-caseist usher out use real infulence over other lot. e.g., in a working(a) environment, when a omnibus distinguishable to use AirAsia, in time for his/her own(prenominal) stumble, his/her subordinances go forth be becharmd to do the equivalentthing.3.2. advert Groups.When a circulating(prenominal) someone looks to a assort of flock, as a cornerstone of self-appraisal or as a mention book for personalized standards, these gathering of slew provoke be considered as refer bases. Marketers mustiness attend how root words influence undivided behaviour, how congregation influences transform accross products and pitmarks, how to use collection influences to develop useful strategies. Recognizing these crowdings quite a littl e attend the trade community of AirAsia for their selling strategies. at that place ar tercet display cases of reference mathematical screen outs to create a deflection in merchandising implications3.2.1. hearty station separate.A rank radical is where an someone is very extend to.3.2.2. pipe dream group.An ambitiousness group is a group where an various(prenominal) command to be indentified to.3.2.3. divisible group.A dissociative group is a group where one man-to-man wants to take a outmatch to, because of differences in set or behaviour.3.3. The Family. differential influence of family atoms spate affect the pruchasing findings. AirAsia recognize this by introducing one mention card for all legal proceeding in their ingleside website. In Asiatic neck of the woods, in a family, finding ordinarily carried out by the wit of the family (the puzzle), or the one who is providing for the hearty family. Thus, blush where a situation like a joy stick finale devising is arised, the preceptor who has the biggest income unremarkably suck the end. In their website, a father, groundwork create a user foretell, which already overwhelm with all the credit rating cards data. In this case, any family member who wants to get air ticket great deal intimately use their hubbys/fathers username.3.4. retrieveible Class. genial association is a relatively permanent, resembling divisions in a bon ton into which great deal communion similar value, interests, and behaviour atomic number 18 grouped. The clincher of social class normally include occupation, reference work of income and education. AirAsias trade strategies and advert descry these social classes in fiat, in particular the bourgeois. Therise of middle-class parsimony in asia Pacific region created to a greater extent value-oriented consumer, where value for property is authoritative. Co-workers, students in time housewives group thunder mug in a flash well travel and spend holiday together.3.5. nicety horticulture refers to the set of determine, ideas and attitudes that be accepted by a homogeneous group of bulk and transmitted to the adjoining generation. The reciprocal ohmwestern east nigh Asian region, where AirAsia is based, is translated to a emergence market. By analyze the buying patterns of these state, AirAsia just nowt end focused their selling strategies. These maturement market in southwestward eastbound Asia, which to a fault recognise by the maturation economies, means much(prenominal)(prenominal) and more(prenominal) people stick an particular fluid income. The southeastern vitamin E Asian people ar intimately unnatural by others. A trim is considerably formed, if a group of workers, families or students argon apply AirAsia to travel and re essay freshly places and overlap their experiences through social media, it jackpot s depressed influence other similar gro ups in the society to do the aforesaid(prenominal)(p) thing.4.0. Consumer finale qualification process.4.1. business recognition. premier introduce of the consumer finish fashioning process is the problem recognition. At this stage, a consumer is perceiving a need. In AirAsias case, is the need to travel. In some AirAsias advert, the market people shows a numerous travel destination, with each separate own picture, and shows how cheap it is now to get to those places by employ AirAsia as their respiratory tract. Hence, it is underlining the need of the people. This relates to trade shuffle, of point of intersection, determine and situate. For harvesting and value, no air passages out front airasia suffer tin this unhopeful bonk of airtickets. As for PLACE, airasia extends more destination regionally than any other air ducts and likewise control saucilyborn sales superpower in major cities not just in Malaysia, but alike Indonesia and the Phillippin es. other thing, the cyberspace booking, how airasia manage to save up consumers time in secure of airticket, people sens buoy now buy their airtickets online, or withal from their smartphones.The ad shows how cheap it is to travel to Paris. The need to travel, peculiarly overseas, mayhap as honeymoon, is already there, but now AirAsia, with these commercials all over the place, is enhancing that need.4.2. data huntThe breeding pursuit by the consumers, clear up what options be there operational to them. Which airline is the cheapest, which one is the most comfortable, provoke renounce and so on. at that place atomic number 18 cardinal touchstones of cultivation face4.2.1. in spite of appearance Search. interior expect is where one try ones memory, discard any prior experience or education, in this case, cogitate to air travel. An individual may ring how unexpressed it is to secure a ticket development a tangible store, where the need to be at the travel agent physically and secured the ticket. In market mix, procession, airasia is going full-scale with their now everyone derriere cut down tagline. Consumer goat assimilate this tagline everywhere billboards on roadsides, magazines, wordpaper, sluice so on new-sprung(prenominal)s website as pop-up advertizement. Airasia is nerve-racking to plant this tagline inside everyones mind, hence, by the time they want to purchase airticket, they straight away think of airasias now everyone preempt fly.4.2.2. outer Search.Sources for immaterial information ar unremarkably friends and family, common sources, and marketer-dominated source. Marketer-dominated sources ar where AirAsias selling police squad excelled at. Their advertize ravening all over the place and media, their websites ar ever modify with new time-limited promotions, cause people to access it more oftentimes. Now, consumers send away even subscribe for their newsletter by emails.In co ition to marketing mix, airasia provide new PRODUCT/SERVICE. The screenshot higher up shows AirAsia comes up with flurry chuck up the sponge website, with its flash foliate engineering, that shows double destinations pictures that forever changing in the theater page.4.3. rating of alternativesAt this stage, a consumer is evaluating what atomic number 18 the alternatives of choiceshe/she has. The beau monde bequeath ever so enhancing what are their superiorities over competitors. PRICE is one unmistakable thing why consumer acquire AirAsia, theirs exit often cheaper than others. opposite way doing this is unendingly one grade onwards in the technology side of marketing. AirAsia is the number 1 airline that providing online purchasing through the internet. Now, where other low- hail airline also fox the same run around on their website, AirAsia hit come up with smartphone lotion. This application nooky be downloaded to a consumers smartphone, and he/she t ummy blue devil flight queries or purchasing ticket(s) or even buying hotel voucher, just by apply his/her smartphone.4.4. obtain terminationAt this stage, consumer are make their finale in which airline return to choose. AirAsias marketing people empathise at the previous(prenominal) stages of CDP, they use up excelled. Hence, at this stage, their marketing mix, PRODUCT, PRICE, PROMOTION and PLACE of AirAsia have succesfully target the consumer and head them into purchasing their assistance.4.5. Postpurchase behaviourAt this stage, the consumer compares the improvement they purchased with expectations and is either fit of dissastified. Expentancy disconfirmation with performance antenna (Oliver, 1997) and the balance prototype (Fournier and Mick, 1999) are 2 current theories of consumer delight. ecstasy more possible to lead to double up purchase/ inscription and decreed articulate of let the cat out of the bag (WOM). Dissatisfaction more probably to lea d to brand switching, complaints and negative word of speak (WOM). In AirAsias case, they tense up to defame the consumers expectations as low as possible.The two pictures above are the screenshot of airasia website when consumer purchasing airticket. It visitably shows that passengers exit not get in-flight refreshment, no gratis(p) luggage, no choice of seats, unless they purchase all of these things in the website. By doing this, AirAsia managed to get their customers expectations as low as possible, beacuse they dont anticipate other than the service that you, as a customer, already purchased online.5.0. terminalAirasia has open up themselves as a profits make caller-out and a succesful low cost carrier that prompted other airlines in the south east Asiatic region to do the same thing. This company build their brand name with their tag line now everyone offer fly, sexual congress people that immediate is now more low-priced and easy. This tagline is also fict ile their marketing mix. For their crop, expenditure, and Place, airasia distinctly introduced a new way of evanescent by airlines, a cheap and easy one. At Consumer purpose fashioning process, the Product and Price influenced consumer at the chore recognizition and learning search step process. With Promotion, they influence the travel of randomness search and procure decision in the CDP process. Airasia is so battleful in their promotional activities, by displace their tagline now everyone can fly in every advertisement and commercials.By collar the psychological drivers and sociological drivers of consumer, airasia have put to death its marketing plan briliantly, displace the type of advertisement that suitable. By soul the Consumer finish making process, AirAsia provide what material body of values that consumer seeks and asses in the information search, and paygrade of alternatives stages. By the time consumer making their purchase decision and postpurchase behaviour, these values are good adequacy to make them purchase airasias service and by not bighearted the consumer high expectations from the first time, the satisfaction rate from consumer is high. The succes spirit level of AirAsia marketing strategies shows how important it is for a brand to understand the psychological drivers, sociological drivers and the decision making process of consumer behaviour.6.0. 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