International Marketing Plan for Allianz Case Study

International Marketing Plan for Allianz - Case Study Example The company has acquired about 60 million customers to whom it provides property and casualty insurance services, health insurance, life insurance asset management and banking services. Allianz started to go international in the late 19th century when the company opened a branch office in London. Allianz now also has branches in Paris, Italy, Great Britain, Netherlands, Brazil, Spain, and USA. Allianz hopes to expand into Eastern Europe and establish branches either in Hungary or turkey. Since international marketing plans revolve around certain factors, the company will have to complete a thorough analysis of the countries in question, so as to determine the feasibility and viability of international services in these countries. This report will also discuss the viability of establishing branches in the Turkish or Hungarian market place. The Company is aiming to establish the organization in a global market. In order to do this an effective international marketing plan would have to be developed. The goal of this international marketing plan is the provision of specific directions for the company's marketing activities. Research will be carried out in various areas like segmentation, marketing, pricing strategy, targeting and positioning, promotional strategy, control and implementation, in order to achieve set goals. This marketing plan will also detail what the company can achieve with such an international marketing strategy and hoe this plan will help in realizing company objectives. When an organization has decided that it is beneficial to go international and start operations in another country, "it is necessary to define company policies on international marketing and the company's objectives for creating promotional campaigns that are efficient. As long as Allianz continues to offer superior services that are efficient, then the company will be better than a domestic company. As the global market continues to grow bigger and population increase continues, the company must engage in effective international marketing, in order to acquire and maintain more clients." (An in depth analysis of Insurance Industry) Interest in Hungary and Turkey Numerous variables function within an international company such as this, which deals in a global market. These variables can influence the company's strategy either directly or indirectly. Being well implanted in various parts of the world Allianz seeks to invest other markets in Europe. Marketing strategy At Allianz, the goal of business is the acquisition of clients and maintaining these clients as customers. The company's international marketing strategy should reflect this, as the company continues to build its reputation. The strategies that would be used for this international marketing will be a push/promotional strategy and pull/selling strategy. The push/promotional strategy will use the company's trade promotion activities and sales force to create consumer demand internationally. The pull/selling strategy involves expenses on promotions for consumers and advertising in order to build up consumer demand for services SWOT analysis The sections highlighted below constitute the most relevant issues for Allianz, and the success of the company. Strengths The company's strengths include: a brand new international approach, staff

Creutzfeldt-Jakob disease Research Paper Example | Topics and Well Written Essays - 750 words

Creutzfeldt-Jakob disease - Research Paper Example Creutzfeld-Jakob disease is caused by infectious agents known as prions. Prions are a form of proteins which are common in the human body and usually harmless. But, when prion proteins are misshaped or folded they become infectious causing nearby healthy cells to replicate the abnormal shape. While the contaminated cells quickly deteriorate tissue, the brain forms holes leaving the texture so drastically altered it resembles that of a sponge. The rare disease can be transmitted a multitude of ways such as by contamination, sporadically or through inheritance. Transmission through contamination is classified as those which contract the disease after being exposed to infected tissue during surgeries, such as cornea transplants. Consisting of less than 10% of all cases, risk of exposure is low, yet still possible due to the ability of infectious agents to withstand typical sterilization practices of medical equipment. The majority of cases, approximately 85%, are attributed to the sporadic occurrence of CDJ where the disease presents spontaneously and not attributed to another form of transmission. Some cases are deemed inherited when found in patients testing positive for certain mutated genes or with a family history of CDJ. This category includes the majority of cases seen in younger patients, some being in their late twenties. Symptoms Accurate diagnosis of Creutzfekd-Jakob disease is only possible by brain biopsy or autopsy. Few biopsies are performed due to danger to the patient, inability to ensure the section removed is from a currently infected area and the chance of others contracting the disease through exposure to the infected brain tissue.